How to get more customers using mobile apps?
Mobile apps are great tools for engaging, entertaining and educating customers. You can use them drive sales, capture leads and tap into new revenue streams.
Let’s take a closer look at how exactly you can achieve this.
Improve Customer Service Experience – Your customers can use an app to access your products or services anytime, anywhere without having to visit your website. The fact that people today spend so much more time on their mobile phones than their computers make this very important. This is why companies like Facebook, Paypal and many others have developed their own apps to make it convenient for customers to access their services through mobile devices.
Remembering You – All mobile apps have an app icon. Since your company’s logo will be visible on your customers’ mobile screens, it makes it easy for them to remember you whenever they need your products/services. It also offers a definite advantage against your competitors who are yet to adopt this business strategy. If you want a persistent brand boost or recognition, creating a mobile application is a great way to help improve your corporate branding and overall reputation.
Marketing Tool – A mobile app or game can double as a valuable marketing tool. Using push notification, you can quickly send upcoming promotions or special events to your customers and prospects. We developed a game called One Force which helped to promote awareness of the Singapore Air Force and attract recruits.
Adding Value To Your Products / Services – If you create a useful app that adds value to your products / services, it can help you engage your customers better and make them love you even more. For example, if you are a jewellery company, you may want to create an app that allows your customers to superimpose your jewelry on their photos to help them see how they will look in your products.
Acquire Customers – People today are constantly moving and addicted to their mobile devices. Undoubtedly, they would appreciate a fun and engaging mobile app from your company. If your app helps them kill time, they would even introduce your app to their friends and family. An example
Generate Income – A mobile application with order fulfillment ability can readily provide another revenue channel, aside from your website and or brick and mortar store. For example, functionality to make restaurant reservations, book concert tickets, buy goods and services,etc.