Developing an app that’s designed to integrate with social network sharing is one way that an app can be used to encourage involvement and get new customers.
The continual acquisition of new customers is essential for any company’s continued success.
Smart companies know this, and work hard to ensure that new customers are continually coming through the door. One way to get new customers is to design a mobile app that’s relevant, timely, and engaging –one that raises publicity, and encourages customers to get involved.
Here are a few ways that a mobile app can be used as a great tool for customer acquisition
Create a Tool That Makes Life Easier
Anything that makes life easier is an instant winner in the customers’ books. One way to raise your company’s profile, and start getting new customers, is to create a mobile app that makes a task easier for your customers, and advertise that point when promoting your app –a great way to spread the word and draw new customers in.
Send Out Special Offers/Coupons
Offering something of value –that can be shared- is a great way to get new customers. One of the more popular ways of advertising via mobile app, is in the form of push notifications that send coupons to customers that are in the area. Offering coupons via mobile app that existing customers can share with friends is one way to get new customers in.
Apps that encourage sharing via social media networks are a great way to raise publicity. Offer incentives for everyone that downloads, or likes your app on Facebook. Or design a mobile app that is intrinsically designed to synch up with social networks. Of course, how exactly your app should link up with social networks will vary depending on your industry. An example of this is exercise/networking apps like Run Keeper that allow users to post their workout information on their social networks. Free advertising for the company each time the user posts information and users get to share their workout progress with friends and followers.
Cross marketing can be a great way to get new customers. Try teaming up with another company that shares your target market. For example –if you’re a wedding photographer who’s launching an app to connect people with photographers in their local areas, try teaming up with other related companies in your industry –for example, you may want to market your app to customers of bridal shops, or florists in exchange for providing these businesses with free advertising in your app itself. It’s a win-win scenario!
Leverage Your Existing Customer Contacts
Targeting existing, satisfied customers can lead to an influx of new customers. Offer incentives to your existing customers for every new customer that they send your way. This could be in the form of free services/products -depending on what your company offers- for each recommendation that results in a new customer downloading your app. A great way to motivate your customers to bring new customers in!
One of the best things about a business mobile app, is that it allows you to engage with your customers better than ever before. Once a customer downloads your app, you will be able to market to them more effectively, and will be able to send timely and relevant promotions for items of interest that are tailored around the customer’s individual preferences and needs. A mobile app is a great way to keep up with your on-the-go customers, and allows them to keep up with you easier too. Mobile app marketing is the wave of the future –and we believe that it’s only going to continue to grow.